What is a serum anyway?
Serums are lightweight formulations that deliver potent active ingredients directly into the skin. Serums can be water or oil-based and are made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients.
Serums are especially useful in addressing a variety of skin concerns, be it anti-aging, skin brightening, or acne prevention.
Ok... but do I really need it?
The only things you really need are food, water, heat and oxygen BUT serums should be pretty high on the list of human priorities. Let's discuss the some of the skin conditions they are useful for:
Face serums play a vital role in any effective anti-aging skin care routine. When searching for a serum with anti-aging properties, pick a serum that contains the intensely hydrating hyaluronic acid. Hyaluronic Acid is known for its powerful ability to plump the skin, boost volume of the skin, and reduce the appearance of fine lines and wrinkles.
Daily UV exposure, scarring from acne, and aging can result in the appearance of dull skin, hyperpigmentation, and discoloration (ie sun spots). Serums formulated with active ingredients targeted towards exfoliating and/or brightening the skin are ideal. While searching for skin brightening properties, choose a serum with alpha hydroxy acids, vitamin C, or niacinamide.
Regardless of the cause, acne breakouts, the scarring, and red inflamed skin left behind can kill our confidence. Serums are a wonderful way to combat the destruction acne can have on our skin from the surface level. Of course, dietary and hormonal causes may need to be addressed as well. To effectively treat acne, you'll want to look for ingredients such as niacinamide or salicylic acid. Did you know Aloe Vera is a natural source of salicylic acid?! If you're looking for potent and all-natural option using a serum with aloe is the way to go.
All of that sounds great! How do I actually use it?
Think of your skincare routine as a sandwich. The first step (first slice of bread) is the act of effectively cleansing the skin. The second, main component (your meat, jelly, cheese, etc) is your serum. The final step (second slice of bread) is your moisturizer to seal everything in.
So to recap, thoroughly cleanse your skin. Apply a thin layer (about a pea-sized amount) of serum to fingertips and gently massage onto skin until fully absorbed. Follow up with your favorite moisturizer and you're finished!
If you're looking for a great, all-natural serum, be sure to check out our wide variety of serums for all your skin needs.
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